Heinz Beanz launch heartwarming collab with Barnardos

By Alison Egan

21 August 2023

Being big foodies ourselves, we’re all too familiar with the food shop struggle – especially in this cost of living crisis. That’s why we were only too delighted to hear about this amazing collaboration between one of our favourite brands, Heinz, and the wonderful Irish charity Barnardos.

To help out struggling parents and their kids, Heinz Beanz and Barnardos have teamed up for a second time to bring back the limited-edition three-pack of ‘Heinz Meanz Meals’ cans, supporting Barnardos’ work with children living in disadvantaged areas across Ireland.

Giving its iconic Beanz packaging a special makeover, fans of the breakfast staple can pick up a pack from stores nationwide right now. For every pack purchased, Heinz will be making a donation to Barnardos Breakfast Clubs. The children’s charity provides nutritious breakfast food, such as Heinz No Added Sugar Beanz which are naturally high in protein and fibre, to selected Barnardos centres across Ireland.


The donation comes as part of a partnership between Heinz and Barnardos, with the two companies working together since 2020. Last year, Barnardos supported over 20,000 children and families, of which Heinz helped, by providing 5,000 meals to the children’s charity.

With the ambition to help even more families this year, TV presenter and podcaster, Vogue Williams, is joining the meals mission as an ambassador for this partnership, shining a spotlight on and raising further awareness of this all-important issue.

The mum-of-three will see her new role not only inspire those in a position to help to take action, but let less-fortunate parents know support is there from services such as Barnardos. Speaking about the ambassadorship, Vogue Williams said; “I can’t imagine the worry that many families must be going through. No one should be unsure when or where their next meal is coming from, especially children.

Pictures by Brian McEvoy

“Working with Heinz and Barnardos, together, we hope to not only raise awareness of this growing issue taking place on our doorstep, but to also highlight that a small, tangible act – such as buying a pack of Heinz Beanz – can have a big impact and help support those most vulnerable in the community.”

The new three-packs of ‘Heinz Meanz Mealz’ Beanz are available from major retailers such as Dunnes, Tesco, SuperValu and Aldi now, as well as convenience stores. RRP €3.59. Prices are at the sole discretion of the retailer. To find out more about the donation, visit www.barnardos.ie.