Ben & Jerry’s joins forces with Tony’s Chocolonely for the ultimate collab

By Alison Egan

04 October 2022

We absolutely love it when two of our favourite food brands come together to create something truly tantalising. 

That’s why we couldn’t have been more delighted to hear that the world-famous ice cream brand, Ben & Jerry’s, have joined forces with the brilliant chocolate company, Tony’s Chocolonely. The two brands – known for their passion for social justice – have fallen bar over spoon for each other into a chocolate love a-fair! 

To celebrate their commitment, the ice cream and chocolate makers’ ‘flavour gurus’ got busy making delicious desserts inspired by one other. Introducing, Chocolatey Love A-Fair, a new flavour from Ben & Jerry’s based on Tony’s popular milk caramel sea salt bar; and Tony’s Chocolate Love A-Fair, two new Tony’s barinspired by Ben & Jerry’s Strawberry Cheesecake and Chocolate Fudge Brownie ice cream flavours. It’s love at first bite. 

 Flavours fans can dig into: 

 Ben & Jerry’s Chocolatey Love A-Fair ice cream featuring chocolate ice cream packed with salted cara-melt-in-your-mouth swirls, and plenty of chocolatey & caramel chunks – chilling in a freezer near you from the 5th of September. It takes its inspiration from Tony’s popular milk caramel sea salt bar. Like all Ben & Jerry’s tasty tubs, it’s Fairtrade Certified. And it’s available in a Non-Dairy variety too!  

 Tony’s Chocolate Love A-Fair, two sweet new Tony’s bars - dark milk chocolate brownie and white chocolate strawberry cheesecake – inspired by 2 classic Ben & Jerry’s ice cream flavours. Hitting shelves near you early 2023.

The cocoa beans from these brand-new chocolatey treats are sourced through Tony’s Open Chainwhich helps companies take steps to end modern slavery and child labour in the chocolate industry. Ben & Jerry’s will also begin converting its ice cream portfolio to Tony’s Open Chain, prioritising the cocoa in the ice cream base mix. By adopting Tony’s five Sourcing Principles, companies take responsibility for ensuring a fully traceable cocoa supply chain and paying a higher price to address poverty, the root cause of social injustice for cocoa farmers. 

Ben & Jerry’s already pays farmers a Fairtrade Premium for their cocoa beans through an ongoing partnership with Fairtrade, and boosts this further by paying a Living Income Reference Price. As part of Tony’s Open Chain, Ben & Jerry’s will now also commit to Tony’s five Sourcing Principles which means, among other things, also paying a fee to further support the partner co-operatives in Côte d’Ivoire.

As a Mission Ally of Tony’s Open Chain and by beginning their conversion to buying cocoa directly from eight partner co-operatives in Côte d’Ivoire, Ben & Jerry’s will not only get to know which farmers produce the beans that go into their chocolatey ice cream, but also under which social and environmental circumstances. Full traceability and transparency of the cocoa supply chain is crucial to provide social justice for cocoa farmers – and to enable dignified livelihoods.

Ben & Jerry’s Chocolatey Love A-Fair ice cream is available in stores now. Meanwhile, Tony’s Chocolate Love A-Faire will become available in a few months, hitting the shelves in early 2023.