An exciting new way to showcase Irish food voices

By easyFood

17 May 2021

Blasta Books are changing the way that cookbooks are published and making more room at the table.

Louth-based Kristin Jensen has been a freelance editor and food writer for 20 years, specialising in cookbooks and recipes and working with Ireland’s best-known chefs and authors. After two decades working in book publishing, she knows that traditional cookbooks — the kind with 100 recipes, 250 pages and sumptuous styling and photography — are incredibly expensive to produce, and that what this often means is that only the most high-profile people and the most mainstream topics or trends tend to get published. Many voices and many parts of our food culture in Ireland are just not being represented.

Blasta Books Kickstarter cookbooks Kristin Jensen Easy Food

“I was convinced that there had to be another way,” Kristin says, “one that enables more voices to be heard and more niches, topics and cuisines to be explored — and that puts more fun and experimentation back in the kitchen and on the table.”

“Blasta Books are to cookbooks what street food is to restaurants,” Kristin says. “They give people a fun, accessible and affordable way to eat exciting food.”

Blasta Books Kickstarter cookbooks Kristin Jensen Easy Food

Lily Ramirez-Foran

The first two books will be launched via a Kickstarter crowdfunding campaign that started last week, with the aim of increasing that number to four per year to be a quarterly periodical. As of today, the campaign has already raised almost €23,000 of its initial €25,000 goal.

Blasta Books Kickstarter cookbooks Kristin Jensen Easy Food

Russell James Alford and Patrick Hanlon, known as The Gastrogays. Photo by Philip Doyle.

Each book will be a hardcover, 72-page A5 cookbook illustrated by Dublin artist Nicky Hooper. They are all standalone small books, but as a collectable series they will also provide a more inclusive snapshot of Ireland’s modern and diverse food culture, from tacos to tapas and spice bags to sushi. These are little books with big voices.

Kristin says, “There are two things that connect absolutely everyone: food and stories. More people need to be able to share their food and by extension their story, which is why Blasta Books aims to prioritise new, previously unpublished voices.”

Blasta Books Kickstarter cookbooks Kristin Jensen Easy Food

The Kickstarter campaign

The Blasta Books series Kickstarter campaign is live since last Friday, May 14th.

The €25,000 goal will fund the first two full-colour, 72-page, A5 hardcover books. The authors for books #3 and #4 are also already lined up and ready to go, so if the target is exceeded and enough funds are raised to cover the launch of all four books in the first year, then one book will be released every quarter throughout 2022.

“We’re starting with little more than an appetite and a big idea,” says Kristin. “The feast is nearly ready. Now we need you to pull up a chair and join us.”

Join the mailing list at for updates on Blasta Books, or follow the story on Instagram or Twitter @blastabooks.

Blasta Books Kickstarter cookbooks Kristin Jensen Easy Food

Kristin Jensen. Photo by Nathaile Marquez Courtney