Irish burger enthusiasts are being asked to cast their vote for their favourite burger to help celebrate National Burger Day which takes place this year on 20thJune.
Following a successful launch last year, in which The Hungry Moose in Kilkenny claimed victory, National Burger Day is back and chefs across Ireland will once again battle it out for the title of “Ireland’s Best Burger”.
With the average person consuming no less than 43 burgers a year, in and out of the home, the Irish certainly know what it takes to produce a tasty, juicy burger and they’re ready to cast their ballots.
Voting for “Ireland’s Best Burger” is now underway and customers throughout the country have three weeks to cast their vote online here. All voters will be entered into a draw to win a trip for two to Las Vegas.
“National Burger Day is fast becoming a calendar staple and is much more than just a competition – it’s a means of igniting a conversation around a much-loved food,” says Bláthnaid Ní Fhátharta, Kepak Marketing Director.
Research conducted by Bord Bia into burger trends among the Irish population, in anticipation of National Burger Day, highlight some interesting insights into burger consumption in Ireland:
- 70% of consumers believe Irish beef burgers are the best in the world.
- 1 in 5 Irish Millennials would choose a burger as their last meal.
- 70% of Irish Millennials and Gen X regularly eat burgers outside of the home.
- 42% of Irish people regularly eat burgers at home.
- 6 in 10 choose the classic double Irish beef burger with cheese, bacon and sauce as their favourite burger with 65% of baby boomers choosing this their favourite.
- 39% of people living in Connacht and Ulster rate the double Irish beef burger with the works (cheese, bacon, eggs, grilled onions, lettuce, tomato, relish & aioli) as their favourite
Once all the votes are counted, Ireland’s Best Burger will be revealed at an event sponsored by Kepak, and supported by Heinz, Dubliner Cheese and Ben & Jerry’s.