This new hard seltzer is bringing serious summer fun

    Pure Pirana launch Ireland Easy Food
    Pictured with the Piraña Van that will be delivering instant refreshment around the country are Marcus Gibbs (Dublin) and Emma Jane Power (Waterford).

    Portable, refreshing and low in sugar, hard seltzer is really turning out to be the drink of the summer — and this newly launched brand is determined to kick things off in style.

    Following launches in Mexico, New Zealand and mainland Europe, Pure Piraña, HEINEKEN’S global hard seltzer brand, is taking the plunge into the Irish pool. Whether you’re setting off on a weekend adventure or sitting down for a Love Island marathon, Pure Piraña is the perfect fruity (but not too sweet) alcoholic refreshment that’s taking the seltzer market by storm.

    Pure Piraña is alcohol re-imagined: the simplicity of hard seltzer, crafted with purified sparkling water, 4.5% alcohol and a hint of natural fruit flavour. It comes ashore in three refreshing fruit flavours — Lemon Lime, Red Berries and Grapefruit — all low in sugar and with only 92 calories per serving.

    Pure Pirana launch Ireland Easy Food

    Pure Piraña will be reeling in the summer this July and August, running a host of fun competitions on Instagram and giving lucky followers a chance to win purely refreshing prizes, including the opportunity to ‘hook’ a visit from the Piraña Van as it delivers instant refreshment to locations across Ireland. Those who find themselves in need of refreshment for anything from a summer barbecue to a Love Island viewing party can DM @purepirana_ire for the chance to receive a visit from the Pure Piraña Van. Reel in the Summer kits will also be making a splash on Instagram, including everything you need to elevate your backyard barbecue or garden party, from picnic tables to firepits.

    Flavoured Alcoholic Beverages Senior Brand Manager at HEINEKEN, Caoimhe Henderson said, “We’re very excited to unleash the flavour and fun of Pure Piraña in Ireland this summer. Pure Piraña is a crisp, refreshing sparkling water with alcohol, a hint of fruit flavour and only 92 calories. We are so excited to bring this social brand to life in an exciting way — because truly when have we ever deserved a really amazing summer more than now? We’ve got a lot of exciting things happening across the summer to give our consumers a chance to ‘hook’ some Pure Piraña refreshment. Summer sees our Piraña Van take to the roads — delivering instant refreshment and amazing Reel in The Summer kits to lucky fans around the country. I can’t wait to see what our consumers have to say about Pure Piraña. To find out how to join the fun and reel in your summer follow @purepirana_ire on Instagram.”

    Pure Pirana launch Ireland Easy Food

    Pure Piraña is available in retailers nationwide. The ready-to-drink format means Pure Piraña is perfect whether being served at home in a glass, or out and about straight from the can — ideal for house hoolies, pretty picnics, fun festivals, garden gatherings, hip happenings, cook outs, camp outs, beach days and catching rays.

    To follow the fun and be in with the chance to hook some Pure Piraña, follow them on Instagram and find out how you can reel in the summer.

    #PurelyRefreshing #ReelInTheSummer