This new Ben & Jerrys is the lighter way to treat yourself

    Berry and Jerry's new ice cream launch

    If you’re looking for a way to eat ice-cream without feeling guilty, you shouldn’t miss this upcoming event. Ben & Jerry’s is officially launching its ultimate lighter product: Moo-phoria!

    To celebrate the arrival of these new flavours, Ben & Jerry’s will open the lightest scoop shop ever: indeed a scoop-shop will be launching in the sky, with a hot air balloon tethered in Merrion Square, on Friday 23 November — and 100 lucky winners will get the opportunity to enjoy a ride in the balloon while they indulge a cone of Moo-phoria!

    About Moo-phoria

    Moo-phoria light ice cream

    Ben & Jerry Moo-phoria’s recipes have contain fewer calories than regular ice cream and they only use Fairtrade certified ingredients in their vegan range, including sugar, cocoa, vanilla, bananas and coffee.

    Ben & Jerry’s Moo-phoria comes in two great flavours:

    • Chocolate cookie dough: a chocolate ice cream with chunks of chocolate chip cookie dough, 132 calories per 100ml serving (almost half the calories of a 100ml serving of regular Ben & Jerry’s).
    • Caramel cookie fix: it’s a vanilla ice cream with salted caramel swirl and shortbread cookies, 128 calories per 100ml serving (almost half the calories of a 100ml serving of regular Ben & Jerry’s)

    Ben & Jerry’s Moo-phoria will be available nationwide for €5.99. For more information, visit

    For a chance to win a trip to the Ben & Jerry’s Moo-phoria scoop-shop in the sky, click here.


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