More and more people are opting for meat-free or plant-based meals when ordering take-out, but if you’re fully committed to keeping it that way, it might be a good idea to always read the list of ingredients before ordering.
After introducing their plant-based version of the Burger King Whopper (available in Ireland and soon in the UK), it came to light that the Rebel Whopper is not suitable for vegetarians or vegans.
Even though the burger is made from soy, it’s because of the way it’s cooked that it’s not suitable for people following a plant-based diet.
On the Burger King website, it states in fine print: “The Rebel Whopper patty is meat-free and flame-grilled on our broiler to retain the same flame-grilled taste as our meat burgers. Not suitable for Vegetarians or Vegans.”
According to the Irish Independent, the Rebel Whopper is aimed at flexitarians – “people who eat meat but are cutting down on the animal-based food they eat”.
Burger King marketing director Katie Evans told the news outlet that the Rebel Whopper is a “game-changer”.
“We wanted our first plant-based Whopper to replicate the indulgence and flame-grilled taste of the real thing as closely as possible, and we’re thrilled with the result,” she said.
“We’re delighted to satisfy the demand for this highly-anticipated product and finally bring the Rebel to the UK.”
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Tony Vernelli, international head of communications and marketing at Veganuary, told The Journal, that it doesn’t really matter whether a meat-free patty is cooked separately or on the same grill as the meat.
“For all of the important issues that Veganuary – and most vegans – are trying to address through their food choices it makes absolutely no difference (the way of cooking it).
“What does make a big difference to animals and the planet is when non-vegans choose a plant-based menu option, enjoy it and then order it again.”
That’s why Burger King emphasizes that the Rebel Whopper is aimed at flexitarians.
“(People) who want to reduce their meat consumption for health or environmental reasons, or are considering going vegan,” Vernelli told the Irish Independent.
The Rebel Whopper is available in Ireland and the UK.
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