It’s official: for the sixth year in a row, bananas are top of the list for Irish parents when it comes to choosing a snack food for their baby or toddler, according to the results of the National Parenting Product Awards run by Zahra.
Based on a survey conducted by Kantar amongst parents and experts nationwide, Irish banana importer Fyffes’ popular ‘Freddy Fyffes’ pre-packed bananas emerged as the Gold Award winner in the Food and Feeding section of the competition.
Accepting the award at a virtual prize-giving ceremony, which was hosted live online, Fyffes marketing manager, Emma Hunt-Duffy thanked competition organisers adding: “it’s great to see that the natural and nourishing qualities of bananas continue to be recognised and appreciated, especially at a time when parents are so conscious of the food their children are eating.”
Established in recognition of the overwhelming consumer decisions new parents are having to make with the aim to acknowledge, celebrate and promote the brands that parents trust most. The NPPA mark of excellence is now a symbol which new parents in Ireland look for and that brands want to acquire.