Mouldy food isn’t nice to look at, let alone think about eating.
But recently Burger King released some shocking images of their Whopper covered in mould — all to create awareness of how the burger doesn’t contain any artificial preservatives.
The somewhat gross picture and time-lapse video show an unappetising Burger King Whopper with fuzzy green and white mould spreading over the meat, lettuce and bun.
It shows that Whoppers will decay over time now that all artificial preservatives have been removed. What’s more, the chain has also removed MSG and high-fructose corn syrup from all of its food items.
the beauty of real food is that it gets ugly. that’s why we are rolling out a whopper free from artificial preservatives. coming by the end of 2020 to all restaurants in the U.S. pic.twitter.com/yQL6kAYZrY
— Burger King (@BurgerKing) February 19, 2020
Restaurants Brands International Global Chief Marketing Officer, Fernando Machado, says that at Burger King they believe, “real food tastes better”.
“That’s why we are working hard to remove preservatives, colours and flavours from artificial sources from the food we serve in all countries around the world.”
Burger King announced that Whoppers in over 400 US restaurants now have no artificial preservatives, and that this will spread to all of their restaurants this year.