These cereal boxes will soon be cartoon-free

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    Lidl Ireland are removing cartoon characters from all of their own-brand cereal boxes to help parents tackle pester power and encourage healthier eating habits. PHOTO: Shutterstock
    Lidl Ireland are removing cartoon characters from all of their own-brand cereal boxes to help parents tackle pester power and encourage healthier eating habits. PHOTO: Shutterstock

    Breakfast is the most important meal of the day. But did you know that breakfast cereals are often loaded with hidden sugars?

    If you’re a parent, it can be challenging to let your child choose a healthy option for breakfast. The healthier boxes often look more boring compared to more sugary cereal boxes. These boxes often have fun cartoon characters printed on them.

    Now Lidl Ireland wants to help parents tackle pester power and encourage healthier choices by removing cartoon characters from all of its cereal packaging in all stores by Spring 2020.

    This comes after Lidl announced their commitment to reducing the added sugar content in their own brand products by 20% by the end of this year focusing primarily on foods that are popular and often eaten by children. In total, Lidl Ireland has reviewed approximately 350 own-brand products, such as breakfast cereals, spreads, sauces and sweet confectionery to reach this sugar target.

    READ MORE: Healthier chocolate chip cookies

    “Promoting and providing healthier food options for our customers is something we are passionate about at Lidl Ireland and we are proud to be leading the way in the Irish retail market with our significant commitments,” corporate social responsibility manager at Lidl Ireland Ciara Sheehan said.

    “We want to help parents across Ireland make healthy and informed choices about the food they buy for their children. This latest move underpins our commitment to helping customers lead healthier lives.”

    The following breakfast cereals will have cartoon–free branding:

    • Crownfield Honey Nut Flakes
    • Crownfield Honey Hoops
    • Crownfield Choco Rice
    • Crownfield Rice Snaps
    • Crownfield Frosted Flakes
    • Crownfield Choco Hoops
    • Crownfield Choco Shells

    READ MORE: Strawberry and oat cereal bars

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