The only potato-based milk hits Irish shelves

    DUG potato milk

    Move over, oats and almonds — there’s a new plant-based milk taking over the shelves.

    For all the good that the humble spud as done for us, we hadn’t considered it to be the next superstar milk alternative. You read that right: potato-based milk is set to be the one of the hottest trends of 2022. It has a neutral taste profile and can be used just like any other milk; delicious in smoothies and porridge, ideal to use for cooking and baking or to just enjoy it by the glass.

    The world’s one and only potato-powered dairy alternative DUG® is now available to buy in Fallon & Byrne as well as via their website

    While plant-based drink options are widely available and commonplace, DUG® is the only potato-based offering in the sector and comes with a range of unique healthy benefits. It’s low in saturated fat, and fortified with Calcium, Vitamin D and B12, Riboflavin and Folic Acid. In addition, DUG® is free from the top 14 most common allergens, including lactose, milk, soy, gluten and nuts, making it the perfect choice for those with allergies and intolerances.

    DUG®’s ecological footprint is an incredible 75% lower than regular milk, it’s twice as efficient as growing oats and uses 56 times less water than almonds. It also makes the perfect foam in coffee and adds creaminess to any hot drink, making it the ultimate sustainable choice for baristas and coffee or tea lovers alike. 

    This award-winning, vegan-friendly potato drink has its roots in science and research. It was developed by Professor Eva Tornberg at Lund University in Sweden whose company, Veg of Lund, is on a mission to help more people follow a plant-based lifestyle, that will benefit their health and our planet’s future. It is committed to environmental sustainability, minimising its climate footprint through efficient land use, low water consumption and low carbon emissions. 

    DUG® is now available in three varieties:  Barista, Original and Unsweetened. It can be purchased from Fallon & Byrne (1L RRP €2.90) with stores nationwide soon to stock. DUG® is also available online via