SuperValu launches new Real Rewards programme

    SuperValu Real Rewards programme

    Following extensive customer research, SuperValu has launched its updated Real Rewards programme and the arrival of a much-improved app available to download for iPhone and Android users. The new benefits from the Real Rewards programme include weekly money-off app vouchers, weekly coupons and monthly ‘Scan to Win’ prize draws.

    Following an in-depth survey of customers, many expressed the desire for more predictable rewards to allow them to plan their weekly shop and use regular money-off vouchers every week on their app. In response, SuperValu devised a new programme which will give customers who download the Real Rewards app weekly money-off vouchers, which they can see in advance of going shopping in store or online at

    Customers who scan their app in-store or when shopping online will be rewarded every week with new money-off vouchers and coupons, making it easy to save on a weekly basis.   

    In addition, customers who scan their app or card in-store or online can enter a monthly prize draw to win national and local prizes. There are 10 national prizes up for grabs monthly across Ireland, including:

    • A year’s free shopping with SuperValu
    • €2,000 SuperValu e-gift card
    • €500 Life Style Sports voucher
    • €500 Penney’s Voucher

    There is also the chance to win a €100 SuperValu e-gift in every store, every month.

    For more information on Real Rewards visit SuperValu’s website or download the Real Rewards app from the App Store for iPhone or Play Store for Android users.