Since the Grow with Aldi Supplier Development Programme launched in 2018, over €2.5 million has been invested by Aldi to bring innovative, exciting and tasty Irish products to the shelves of all 143 Aldi stores nationwide. From coffee to kombucha, and chilli sauce to candy floss, a wide range of excellent Irish producers have benefitted from the Grow with Aldi supplier programme. Support for Irish suppliers is more important than ever, with a recent survey from Bord Bia showing food and drink exports are significantly down due to Covid-19.
From today until September 11th, Aldi is encouraging Irish suppliers who have products with a festive feel to make contact with Aldi via email@example.com. Chosen products will be on the shelves of all 143 Aldi stores nationwide for Christmas 2020. These products will join the 75 Irish supplier products that have already made it onto the shelves in 2020 through the Grow with Aldi Programme.
Developed in partnership with Bord Bia, Grow with Aldi supports small and medium Irish suppliers in listing with a national retailer. Suppliers receive tailored mentoring, workshops from the Aldi Buying Team and Bord Bia technical experts, teaching them the skills to help grow and develop their product, brand and business.
Aldi Group Buying Director John Curtin said, “Grow with Aldi is in its third year and we are delighted this year to be in a position to support even more small and medium sized Irish suppliers, especially during this challenging time where Covid-19 has tested the resilience of many suppliers. We know that there are great Irish products perfect for the festive period and we are once again offering suppliers the opportunity to be on the shelves of all Aldi stores nationwide for the Christmas season.”
Bord Bia CEO Tara McCarthy said, “The negative impact of Covid-19 on the food and drink industry brings into sharp focus the importance of programmes like Grow with Aldi. The mentoring, development, and technical advice that these artisan suppliers receive is vital in enabling them to grow their business.”
2020 winner Louis Ludik of Hellbent said, “It is a once in a lifetime opportunity and a life changing experience. Grow with Aldi gives us, a small company, an opportunity to supply to a massive retail store, and therefore grow as a company and people. The Grow with Aldi staff have been nothing but extremely helpful and a pleasure to work with. We can’t be more excited about being a permanent listing in a great store like Aldi. We’ve been overwhelmed by the support we’ve received from our customers, and would recommend that any Irish supplier with festive products apply.”
Do you know of a small food business who could benefit from the programme? Now’s the time for them to get in touch!