Okay, so 2021 isn’t exactly off to the flying start we were hoping for — but we’ll take any bit of good news that comes our way. To celebrate the 30th birthday of their iconic Cookie Dough flavour, Ben & Jerry’s are bringing us all something special.
Introducing Ben & Jerry’s Peace Pops. Fairtrade vanilla ice cream with chocolate chips and a peace-shaped, cookie-dough-inspired centre, dipped in a soft chocolatey coating and popped on a stick to take it with you wherever you go.
Ben & Jerry’s Flavour Guru, Josine Nohlmans said, “We know people love our cookie dough like their own family or pets, so we reimagined it so they never need to leave home without it. Now they can walk their puppy AND enjoy Ben & Jerry’s. Give me a heck yeah.”
Peace Pops were first created by co-founders Ben and Jerry to campaign for peace initiatives in the US, way back in 1988. “Peace, Love & Cookie Dough” is more than just a funny saying — Ben & Jerry’s continue to raise a stick for peace, justice and equality today, from Fairtrade-certified ingredients that champion economic justice to partnerships and advocacy that seek to educate and mobilise citizens to drive systemic change around the world.
Ben & Jerry’s Peace Pops will be landing in freezers across the country from February 2021. The 80ml Peace Pop will be available in an impulse single (RRP €2.95) and in a multipack of three (RRP €5.25).