Lidl towards healthier product range by 2020

    lidle ireland salt

    Lidl Ireland has announced its commitment to reduce of the 20% the added sugar content in over the 30% of their own product range by the end of 2020.

    This initiative comes in response to the Irish Government-led initiative, Healthy Ireland, to address customers’ demand for healthier food choices. To promote healthier nutrition to customers across all stores in Ireland, Lidl has set the following targets:
    · Sugar: Lidl Ireland will reduce the added sugar content in own brand products by 20% by the end of 2020 focusing primarily on foods that are popular with and consumed by children.
    · Salt: The reduction of salt will first focus on food categories that are consumed on a regular basis and generally make up a large share of the daily salt intake.

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