Irish rugby star Rob Kearney joined with the National Dairy Council and European Milk Forum to support the Irish leg of a European campaign focused on encouraging Irish consumers to drink more quality milk from Europe.
The Dundalk-born player credits his upbringing on his family’s dairy farm for helping him form healthy habits such as drinking milk daily which have contributed to his successful career. The pan-European campaign “Everything starts with milk”is being implemented to highlight the importance of milk as an important dietary building block at all stages of life. The campaign has been implemented locally by the National Dairy Council, and will include a marketing campaign and advertising with TV airing later this year.
Milk is rich in protein – an important nutrient for muscle growth and maintenance – and provides a natural carbohydrate source to help refuel energy stores. A glass of milk offers an abundance of electrolytes in a fluid form to assist rehydration and provides a number of vitamins and minerals with important roles for health.
For more information, www.ndc.ie