Guinness 0.0 is a new non-alcoholic beer that boasts the same beautifully smooth taste, perfectly balanced flavour and unique dark colour of Guinness — without the alcohol.
The journey to launching Guinness 0.0 has drawn on Guinness’s proud 261 year history of innovation and brewing brilliance dating from 1759. A commitment to retaining the distinct character and taste of Guinness was central to the four-year process led by the technical and innovation teams at St. James’s Gate.
To create Guinness 0.0, the brewers start by brewing Guinness exactly as they always have, using the same natural ingredients — water, barley, hops and yeast — before gently removing the alcohol through a cold filtration method. The cold filtration process allows the alcohol to be filtered out without presenting thermal stress to the beer, protecting the integrity of its taste and character. The brewers then carefully blend and balance the flavours to ensure the distinctive flavour profile and characteristics of Guinness.
The resulting product is a stout that is unmistakably Guinness, simply without the alcohol — featuring the same dark, ruby red liquid and creamy head, hints of chocolate and coffee, smoothly balanced with bitter, sweet and roasted notes. In taste tests by an independent panel, they found that Guinness 0.0 ‘exceeded expectations’ with its taste lauded as ‘outstanding’.
Global Brand Director for Guinness Gráinne Wafer says, “This is an exceptional day for Guinness, as we finally reveal Guinness 0.0. The launch of Guinness 0.0 highlights our long-held commitment to innovation, experimentation, and bravery in brewing, harnessing the power of our brewers and our ingredients, to create an alcohol-free beer that is 100% Guinness but 0% alcohol.
“We know people want to be able to enjoy a Guinness when they choose not to drink alcohol without compromising on taste, and with Guinness 0.0 we believe they will be able to do exactly that.”
Guinness 0.0 is also a low-calorie option for those choosing to moderate, with only 16 calories per 100ml. This means a standard can of alcohol-free Guinness 0.0 contains just 80 calories.
Guinness 0.0 will be available in 500ml cans in off-licences and supermarkets from November 2020 and will be available in pubs across Ireland and Great Britain from spring 2021. See www.guinness.com for further information.