Guinness launches €14 million fund to support the recovery of pubs

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    Guinness launches fund to help pubs in Ireland recover after covid-19_easyfood

    It’s no secret that the lockdown really took it’s toll on a lot of local businesses. And even though Ireland is slowly reopening again soon, some of our favourite places might not be able to open again.

    But there might be light at the end of the tunnel. Guinness announced today a new €14 million fund, called “Raising th Bar”, established to support the recovery of pubs across Ireland. This is part of a Diageo (maker of Guinness) global programme to support pubs and bars to welcome customers back and recover following the world wide lockdown. “Raising the Bar” will be a two-year programme available from July 2020.

    “Pubs and bars sit at the heart of every community,” Ivan Menezes, Chief Executive of Diageo, said. “We are calling on governments around the world to provide long-term recovery packages to help the hospitality sector. These business play an essential role in bringing people together to socialise and celebrate – something that we have all missed so much during this terrible crisis – and sustain hundreds of millions of jobs, often providing a first foot on the employment ladder for young people.”

    Through “Raising the Bar”, Diageo will provide €100 million to support the recovery of major hospitality centres, including New York, London, Edinburgh, Dublin, Belfast, Mexico City, Sao Paulo, Shaghai, Delhi, Mumbai, Bangalore, Nairobi, Dar es Salaam, Kampala, Sydney and beyond.

    From today (24 June), bar owners across the country will be able to register their interest for the “Raising the Bar” programme by clicking here. Bar owners will receive regular updates on best practice training and resources and be able to participate in global suveys to share insights, as they build back their businesses.

    Oliver Loomes, Managing Director of Diageo Ireland says the hospitality sector in Ireland requires long-term investment and support to get back up and running. “Not only has the financial impact to their business been significant, but they have missed their place at the centre of Ireland’s social fabric.”

    Register interest in the “Raising the Bar” fund by logging into the MyDiageo website. More details will be announced in July.

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