Guess which Irish county is top for community spirit

    0
    352
    Sound Town Cadbury TodayFM community covid-19 Easy Food Ireland

    Ireland’s unique sense of community spirit shone through in survey results released today by Cadbury Ireland, which set out to discover how our towns, villages and communities have rallied together and supported each other over the past 12 months.

    A whopping 98% of us have helped others in some way over the past year, from calling to check on a family member or friend (58%), or an elderly neighbour (31%), to food shopping for someone cocooning (32%).

    The 2021 Cadbury Community Survey — which sampled over 1,100 people across the country — also revealed that 78% of us have been making an effort to support local businesses where possible since the beginning of Covid-19. A solid 65% of people also say that they have volunteered for a charity, community group or club.

    Community spirit

    81% of those surveyed agree that Ireland has a good sense of community, with 70% saying they appreciate the community where they live. 88% of us would happily put a skill to good use to benefit someone in need and 80% are more grateful receiving small acts of kindness, since the beginning of Covid-19.

    81% also say they are likely to do a good deed after benefiting from a kind gesture, with 62% saying they are more likely to help others these days and 46% saying they regularly dedicate their time to helping others. 79% of us often say hello to strangers while passing and 66% of us will help our neighbours when we can.

    Community trends

    The survey also revealed attitudes towards community sentiment since the beginning of Covid-19 in Ireland. 42% of us say we have gotten to know people in our communities better in the past year, and 52% of us hope to spend more time in our communities when restrictions come to an end. Half of us also plan on being more active in the community when restrictions lift.

    When asked why they would like to spend more time in their communities: 46% said they can spend more time with family, 43% said they enjoy the pace of life in their community, 42% said they enjoy supporting local businesses, while 27% are happy not having a daily commute.

    The community kingdom

    Kerry scored highest in several categories — 85% of people in the Kingdom have made an effort to shop locally over the past 12 months. A whopping 90% of people in Kerry agree Ireland has a good sense of community, while the same figure would happily put a skill to good use to benefit someone in need and often say hello to strangers while passing. Perhaps as a result, 88% of people in the Kingdom say they appreciate the community where they live.

    Kerry aside, people across the country are making a conscious effort to support local businesses. Wicklow, Cork and Donegal all came in just behind Kerry at 81% — and no county showed less than 73%.

    Lots of us also say we appreciate the communities where we live. Donegal came in behind Kerry (77%), followed by Cork (72%) and Limerick and Meath (71%). No county showed less than 64% for community appreciation. That community spirit also shone through in the number of people who have volunteered for charities, community groups and clubs. Galway and Limerick scored the highest with 73% and none showed less than 64% for volunteering.

    Commissioned by Cadbury Ireland, the research results were released today to mark the return and third year of Sound Town, a Cadbury and Today FM initiative which awards a “Sound Town” status to communities that embody generosity and kindness.

    Throughout the year, monthly winning towns will be selected and presented with an official Sound Town plaque. Each monthly winning town is shortlisted for a chance to win €10,000 when the overall 2021 winner is announced at the end of the year.

    Speaking about the research and the Sound Town initiative, Senior Brand Manager with Cadbury Ireland, Tricia Burke said, “The strength of community togetherness since the beginning of Covid-19 in 2020 was truly evident. We saw communities, community groups and local businesses all adapting and coming together to help and provide for those in their areas. It was clear that people were relying on and looking after their communities and that’s exactly why we conducted this piece of research. There are acts of kindness and generosity happening in every corner of the country and Sound Town is all about highlighting them.

    “Ireland is known for its unique and close-knit communities and its fantastic to see that backed up by these results. We are excited to see the entries we receive for Sound Town 2021 and we look forward to recognising the generous instinct that makes a difference in peoples’ lives.”

    For further details on the Sound Town initiative and how you can enter your town, tune into ‘Weekend Breakfast with Alison Curtis’, every Saturday and Sunday on Today FM, or go to www.todayfm.com.