Overindulged over the festive season and now feeling a bit obligated to start this new decade alcohol-free?
Dry January can be quite tough – especially if your friends and family still want to go out for a drink over the weekend.
Thanks to BrewDog Dublin, you can join the celebrations but still keep your alcohol-free resolution.
This craft brewery at Grand Canal Dock took to Instagram on Wednesday to announce as part of their ‘Drink all you can Jan’ initiative, that they’re offering unlimited refills on any of their draft alcohol-free beers – for the WHOLE January!
And to make it even better, the independent Scottish establishment also announced on Thursday that they’re launching the world’s first alcohol-free bar in central London!
“The BrewDog AF Bar will (…) will offer 15 taps of draft alcohol-free craft beer,” according to a press release. “… with 24% of beer drinkers choosing more low or no-alcohol options, the brewery is piloting a new concept for their bar division, intending to roll it out across the UK and into Europe.”
James Watt, co-founder and captain of BrewDog, said that people who opt for low or non-alcohol drinks are often in danger of compromising on quality, taste and experience.
“And that’s just the beer – forget about places in which to enjoy it,” he said. “We are going to change that. We exist to be a point of difference, and our first BrewDog AF Bar is just that.
“Alcohol-free does not need to be synonymous with taste-free. ‘Drink all you can Jan’ is our anti-Dry January. Whether you have cut out alcohol or are cutting back we want to show that alcohol-free doesn’t mean compromising on quality or taste.”
BrewDog has over 100 bars across the world.