Burger King have challenged the Irish public to put their taste senses to the test and see if they’d be able to detect a distinct lack of meat in their latest offering.
The new Rebel Whopper is a new patty launched by the fast food giant on Wednesday, but it’s not their traditional kind of patty.
Yes, you’re reading this right. Burger King have launched their first flame-grilled plant-based burger.
Dubbed in the US “the Impossible Burger”, the patty made its way over to Irish shores after sales in the US of the meat-free alternative sky-rocketed.
Ireland itself has seen a big rise in the demand for plant based alternatives, with orders for vegan foods up by 76% in the last 12 months, with many people opting to actively cut down their intake of meats for both health and environmental reasons.
Onto the burning question though — what’s actually in it?
Burger King have said the patty is made of sustainable soy, wheat, vegetable oil, herbs and onion and is accompanied by lettuce, mayonnaise, ketchup, pickles and sliced white onions on a soft sesame seed bun.
It sounds tasty, in fairness, and it’ll be available on Deliveroo from midday on Wednesday.
Speaking about their exciting new arrival, Deliveroo’s Joe Groves said, “Whether you’re looking to reduce your intake of red meat or just want to challenge those taste buds — the new Rebel Whopper from Burger King is ready to try!”