Inspired by the 2020 smash-hit album, Chromatica, OREO’s new collaboration with global superstar and philanthropist Lady Gaga will hit the shelves in Ireland from February 1st.
The classic blue OREO Original pack has had a Gaga make-over, morphing into a vibrant pink colour in a Chromatica-inspired design, with an exciting digital experience waiting to be discovered and amazing music prizes to be won.
With every participating OREO pack, fans can enter into a draw to win 1000s of music prizes, including some featuring Lady Gaga.
“This collaboration is inspired by the world of Chromatica, where kindness rules all things,” said Lady Gaga.
That’s why on special LTE packs consumers are able to scan a QR code to get access to Gagagrams, uplifting messages from the singer, to share with friends, family, colleagues and loved ones.
OREO will also launch a unique competition for superstars in the making, challenging Little Monsters and OREO lovers alike to share their own ultimate rendition of ‘Stupid Love’, the critically acclaimed lead album track. From the 1st February, the best ones will have their entry video edited to create a virtual ‘DUET’ music video alongside Lady Gaga!
“Today OREO and Lady Gaga fans can finally get their hands on our exciting collaboration, with product hitting shelves. Beyond our delicious cookies, there are so many ways to get involved – from sharing messages of kindness, to musical prizes and even the chance to have your ‘Stupid Love’ rendition mashed-up into a virtual music duet with Lady Gaga. We hope this partnership will bring some fun to our fans this year”, says Claire Kamara, Brand Manager, Mondelez.
The limited-edition packaging is available on the full-size box and the handy tube shape sizes.