Bord Bia launches October Month of Farmhouse Cheese Nationwide
This October, for the second year in a row, Bord Bia and the Discover Farmhouse Cheese campaign will host up to 200 free farmhouse cheese events across the country for October Month of Cheese.
Throughout the month, retailers across Ireland, big and small, as well as farmers markets and farm shops, restaurants and gastro pubs will host events and tastings, inviting consumers to try a huge variety of styles from the 50 farmhouse cheesemakers in Ireland. Recent research indicates that 64% of consumers have heard of farmhouse cheese while 31% have tried it before. Over the month of October, the Discover Farmhouse Cheese campaign aims to boost the trial of farmhouse cheese and get more Irish consumers to taste and discover the huge variety of cheese available on the Irish market.
A recent survey conducted by Bord Bia shows that Irish consumers really do love cheese, with 89% of the population stating they eat cheese at least 1-2 times per week and 23% of all adults eating cheese at least once a day. The Discover Farmhouse Cheese programme, an EU co-funded campaign organised by Bord Bia, is encouraging the public to discover the unique character of the individual cheeses and how products are produced on the farm, the transparency of the supply chain, and the story of the makers behind the products.
Speaking about October Month of Farmhouse Cheese, Eimear O’Donnell, Consumer Dairy Sector Manager at Bord Bia said: “Last year was the first year of October Month of Farmhouse Cheese and it was a great success, with events taking place throughout the country. This October, we will have almost 200 events for consumers to choose from and we are really excited about making this year even bigger and better. From our recent survey into our cheese-eating habits, we found we are still quite conservative with our choice of cheese. All the activity and sampling around October Month of Cheese gives consumers a great opportunity to find a new variety that they love. Farmhouse cheeses are truly one of the most bespoke, hand-made foods in the entire world!”
For more information on events and sampling during October Month of Farmhouse Cheese, farm visits and farmhouse cheese, visit www.discoverfarmhousecheese.ie, check out Facebook for details at www.facebook.com/discoverfarmhousecheese www.facebook.com/discoverfarmhousecheese or follow on Twitter @Cheese_IE.